Artificial Intelligence in Sustainable Marketing: How AI Personalization Impacts Consumer Purchase Decisions

field_of_study

Blank

university

Palestine Technical College

authors

Alsaffarini E.; Awwad B.S.

authors_full_names

Alsaffarini, Enas (59667994400); Awwad, Bahaa Subhi (57211494404)

authors_id

59667994400; 57211494404

year

2026

source_title

Sustainability (Switzerland)

article_title

Artificial Intelligence in Sustainable Marketing: How AI Personalization Impacts Consumer Purchase Decisions

volume

18

issue

2

publisher

Multidisciplinary Digital Publishing Institute (MDPI)

article_number

1123

affiliations

College of Economics and Business, Palestine Technical University—Kadoorie, P.O. Box 7, Tulkarm, Palestine; College of Business and Finance, Ahlia University, Manama, 10878, Bahrain

authors_with_affiliations

Alsaffarini E., College of Economics and Business, Palestine Technical University—Kadoorie, P.O. Box 7, Tulkarm, Palestine; Awwad B.S., College of Business and Finance, Ahlia University, Manama, 10878, Bahrain

corresponding_author

B.S. Awwad; College of Business and Finance, Ahlia University, Manama, 10878, Bahrain; email: bawwad@ahlia.edu.bh

cited_by

0

doi

10.3390/su18021123

author_keywords

AI personalization; consumer behavior; data governance; purchase decisions; responsible AI; sustainability

index_keywords

artificial intelligence; autonomy; marketing; perception; qualitative analysis; sustainability