Human–computer interaction meets consumer psychology: How augmented reality shapes decision styles in online fashion purchases

field_of_study

Blank

university

Palestine Technical College

authors

Ayyash M.M.; Ali H.M.M.

authors_full_names

Ayyash, Mohannad Moufeed (53982655900); Ali, Hala Montaser Mohammad (60423207600)

authors_id

53982655900; 60423207600

year

2026

source_title

Computers in Human Behavior Reports

article_title

Human–computer interaction meets consumer psychology: How augmented reality shapes decision styles in online fashion purchases

volume

21

publisher

Elsevier B.V.

article_number

100985

affiliations

The College of Business and Economics, Palestine Technical University-Kadoorie, Marketing and E-Commerce Department, Tulkarm, Palestine

authors_with_affiliations

Ayyash M.M., The College of Business and Economics, Palestine Technical University-Kadoorie, Marketing and E-Commerce Department, Tulkarm, Palestine; Ali H.M.M., The College of Business and Economics, Palestine Technical University-Kadoorie, Marketing and E-Commerce Department, Tulkarm, Palestine

corresponding_author

M.M. Ayyash; The College of Business and Economics, Palestine Technical University-Kadoorie, Marketing and E-Commerce Department, Tulkarm, Palestine; email: mohannad.ayyash@ptuk.edu.ps

cited_by

0

doi

10.1016/j.chbr.2026.100985

author_keywords

Augmented reality; Consumer decision-making styles; e-commerce; HCI; Immersive technologies; Purchasing behavior