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Foregrounding the Research of Academics in Palestine

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When the brand is bad, i'm mad! an exploration of negative emotions to brands

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Al-Quds Open University
Romani S.; Sadeh H.; Dalli D.
Romani, Simona (24175298300); Sadeh, Hamdi (50562017400); Dalli, Daniele (25648842800)
24175298300; 50562017400; 25648842800
2009
Advances in Consumer Research
When the brand is bad, i'm mad! an exploration of negative emotions to brands
36
494
501
DEIR, University of Sassari, Italy; Al Quds Open University, Palestine; DEA, University of Pisa, Italy
Romani S., DEIR, University of Sassari, Italy; Sadeh H., Al Quds Open University, Palestine; Dalli D., DEA, University of Pisa, Italy
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